Police and partner agencies are set to launch an underage drinking crackdown in the Keswick area.
The operation is said by the police to be an exercise to educate licensees and retailers about challenging those under 25, to limit the access youngsters have to alcohol.
“Like many towns, unfortunately Keswick sees cases of young people drinking too much over the weekends and holiday periods,” said Sergeant Scott Adams, licensing officer for North Cumbria.
“As well as causing health problems and increasing hospital admissions, this can be associated with anti-social behaviour which effects the wider community.
“It is important to educate the licensees and retailers about challenging those under 25, to limit the access youngsters have to alcohol.
“However, it is also important to educate those young people in the hope we can impact them early to prevent them misusing alcohol not only while they are underage, but in later life too.
“Drinking alcohol brings serious risks to children, putting them in danger of physical and social harm.
“They are far more likely to injure themselves or someone else, fail to reach their potential at school and engage in anti-social behaviour.”